The Implausibly Plausible

 Woke’, the term, peaked in 2020. In 2017, it was added to the Oxford English Dictionary and appeared as a category on Jeopardy. Next year, Essence magazine announced its list of ‘Woke 100 Women’. In 2020, Disney’s Hulu aired ‘Woke’:, a tedious series about a college activist.

By 2023, wokeness has come to mean leftist extremism. It’s most often used by Republicans and hardly ever by Democrats who act baffled at the idea that there was ever such a thing as wokeness. Much like ‘Defund the Police’, a set of sounds that once defined lefty culture, has been flushed down the memory hole and everyone is pretending they never heard of it.

In Seattle, the home of wokeness, “race and equity experts” say it’s “time to get rid of woke.”

“That word has been taken,” Erin Jones, a DEI consultant who charges $1,000 an hour for her workshops, admitted. “There’s no good way to use that term. I think it’s been so weaponized at this point that there was not a positive way to use the word ‘woke.’”

What happened to ‘Woke’ is the same thing that once happened to ‘Liberal’. Conservatives seized on it and used it to sum up everything wrong with leftist extremism. Before long, no one wanted to identify as a liberal because it meant being seen as a lunatic fighting for sex ed for kids, free needles for addicts, political correctness in the office and surrendering to enemies.

Leftist support for these policies never went away, but leftism underwent a rebrand.